2025-08-30
In the traditional Internet, Domain Name System (DNS), as the core infrastructure of network addressing, relies on centralized institutional management, and there are risks such as domain name hijacking, censorship restrictions, and data opacity. With the development of blockchain technology, blockchain domain names (Blockchain-Based Domain Name) have emerged. It reconstructs the domain name system through a decentralized distributed ledger and realizes a new network ecology of "domain name as asset" and "address as identity". How does this new type of domain name break through the limitations of traditional DNS? And in which scenarios will it reshape the connection method of the digital world?
Blockchain domain name is a decentralized Domain Name System built on blockchain technology. Essentially, it maps traditional domain names (such as .com, .org) or custom identifiers (such as ".eth" and ".bit") to unique digital assets on the blockchain, usually in the form of non-fungible tokens (NFTs). Unlike traditional domain names that rely on centralized institutions such as ICANN for registration and management, the entire process of registering, trading, and resolving blockchain domain names runs on the blockchain and has three core features.
For example, the ".eth" domain name published by Ethereum Domain Name Service (ENS) can be associated with a wallet address by users after purchase, enabling "Zhangsan.eth" to replace complex hash addresses for transfers, while managing on-chain identity and data through the domain name.
The Technology Implementation of blockchain domain names relies on the collaboration of underlying protocols, smart contracts, and distributed storage to form a three-tier architecture system.
Mainstream protocols include:
These protocols are compatible with the traditional internet through a unified resolution interface (such as DNS-over-HTTPS), allowing users to access resources pointed to by blockchain domain names without changing browsers.
Smart contracts undertake the core logic of domain name registration, renewal, and transactions.
Blockchain domain names are usually combined with decentralized storage (such as IPFS and Filecoin) to store the content pointed to by the domain name (such as website data and identity credentials) in distributed nodes rather than centralized servers. For example, if a user resolves the "project.eth" domain name to an IPFS hash value, the content will be obtained from global nodes when accessing the domain name, ensuring the anti-censorship of network access. At the same time, cross-chain technology (such as Polkadot's XCMP protocol) supports the resolution and mapping of domain names between different blockchain networks, achieving "one domain name, multi-chain universality". HashKey Exchange supports compliance transactions of mainstream blockchain domain names in digital asset trading services. Through smart contract auditing and asset custody technology, it ensures the safe circulation of user domain name assets.
The emergence of blockchain domain names is reconstructing digital identity, network access, and asset interaction patterns from the bottom up.
In the Web3.0 ecosystem, blockchain domain names have become the core entry point for accessing decentralized applications (DApps). Users do not need to remember complex contract addresses, and can directly access DeFi protocols, NFT markets, or DAO platforms through "application.eth". For example, using "uniswap.eth" can quickly jump to the Uniswap transaction interface, enhancing user experience and brand recognition.
Blockchain domain names bind users' on-chain behavioral data (such as wallet transaction records and NFT holdings), becoming the core carrier of "self-sovereign identity" (SSI). For example, developers aggregate information such as GitHub code repository and on-chain contribution records through the "developer.bit" domain name to form a verifiable digital resume; creators use the "artist.eth" domain name to associate their work copyright NFTs with revenue addresses to build a decentralized personal brand system.
Blockchain domain names can map multiple digital assets.
Although blockchain domain names have broad prospects, their development still faces challenges such as inconsistent technical standards (such as compatibility between different protocols), regulatory compliance (such as domain name intellectual property protection), and user awareness (such as the cost of traditional DNS user migration). With the maturity of the Web3.0 ecosystem, blockchain domain names are expected to become the core infrastructure connecting physical and digital identities, traditional Internet and decentralized networks, making the vision of "domain name is identity, address is the world" come true.